The VENPoS CRM module allows you to manage your customer information and memberships.

Getting closer to your customers and maintaining a consistent “conversation” with them based upon their visiting and spending habits is a key factor in maximising the amount of money they spend with you versus your competition.

VENPoS CRM allows you to capture and manage your visitors’ details easily. Once they have been added to the VENPoS CRM database, the details can be used for a variety of purposes, including the management of memberships and renewals, marketing communications such as special promotions for groups of customers and loyalty programmes.

Key Features and Benefits:

The user interface is common throughout VENPoS making it easy to use and ensuring staff flexibility at all times

• Rapid data entry, especially of customers with the same address (e.g. husband, wife, children), means no delays and encourages “sign up” to mailing list
• Flexible “User Defi ned Fields” and “Notes” allow you to capture important information such as anniversaries or how and where the visitor learnt of your attraction
• Customers can appear in multiple membership groups (e.g. “House & Gardens” and “Fishing”)
• Flexible categorisation of customers and customer groups by type making marketing to groups and sub groups quick and easy
• Integrates with VENPoS Interactive to allow sale of memberships at the point of sale and recognise returning members to enhance their visitor experience
• Import and store images of customers for printing on membership cards and aiding security
• Integrates with VENPoS promotions engine to allow the easy creation of membership discounts which are automatically launched at the point of sale
• One click export of data to Excel to aid data analysis or onward export to other applications

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